Brand Identity & Website Redesign & Development
Library Website Rebrand: Wayland Public Library
The rebuilding of an entire brand and experience.
Our approach to the Wayland Free Public Library website rebrand was unique in that they were also looking to also include a new logo and brand identity. We worked with them to determine colors, fonts and a logo mark that they will now use across all their print and digital media.
What They Had to Say
"We were looking for a mobile-friendly redesign with a modern look and a reorganization of the content that would be easy to navigate. Through their understanding of website trends and keen design sense, the staff helped us achieve the look we wanted. Our contacts were enthusiastic, affable, and easy to work with. I would certainly hire them again for a similar project."
Ann Knight, Director, Wayland Public Library
An amazing transformation!
What made it special.
Logo Re-Design
During development of Malden's new website we determined that a new logo was also essential for the look and feel the library was looking for. Color hues were taken from the building giving the library a consistent look and feel across all collateral.
An intelligent and intuitive navigation
Sitewide mega menus and sidebars allow for easy characterization of content with a 3 clicks or less approach. New pages can easily be automatically added into the navigation making it easy to keep the site up to date.
Library Spotlight
This pulls the latest content from the blog in a simple and friendly presentation that was designed to closely match the content they intended to post. Short excerpts of information that would not require a photo and would be easy for everyone to manage
