Logo Design & Branding
Northborough Free Library Branding Initiative
What They Had to Say
"If you are creating a new brand or refining your messaging and you want to work with a firm that is a one-stop-shopping place for all of your branding and design needs, look no further than Stirling Technologies. Tom and his amazing team are some of the most creative, engaging, responsive and forward-looking design professionals I have ever had the pleasure to work with. Whether your needs are small or large, limited or more complex, Stirling brings the experience and know-how to complete your project with all of your deliverables intact, on time and on budget. Having worked in public libraries in Massachusetts for the past 20 years, I can say without hesitation that Stirling Technologies is the most knowledgeable firm I have ever worked with in communicating a consistent, clear and compelling message designed to engage new audiences and retain current library patrons. They will exceed your expectations and your brand will stand the test of time. "
Christopher J. Lindquist, Library Director
What made it special.
During the discovery phase we had a design meeting, surveyed patrons online and on the phone to evaluate the community and determine the direction the brand should take.
Once we established a profile of the library and traits that we felt needed to be conveyed in a simple message we authored a list of taglines for review.
Before finalizing the tagline we paired the top taglines with logos that both represented the library and the messaging that needed to be conveyed. Several rounds of these logos and pairs were evaluated and revised.
Finalizing a Brand
Once we finalized the final mark as a team with the library's committee we were able to discuss openly the final details and marks, including typography and the brand color palette. The final result was a logo and brand that makes us and the library proud!
Check it out.